London, England (May 2014)
Madrid, Spain (June 2014)
More than 50 journalists and renowned bloggers attended REDMOND culinary workshops in London and Madrid. European media representatives tried delicious multicooker meals and shared their impressions with their readers and followers.
The workshops were conducted by famous chefs, Javier Esteves and Jeff Bellby. British chef, Jeff Bellby, said that it was his first time to cook in a multicooker. He said, “I believe REDMOND multicookers have an important advantage – even if you’ve never used one, you only need a few minutes to understand how it works and how to cook an excellent meal everyone will enjoy.”
After the events, more than 30 international articles were published in various journals, newspapers, blogs, niche sites, etc. Additionally, there were hundreds of thousands of re-posts, re-tweets, and comments on Facebook, Twitter, and other social networks!
Many chefs held cooking classes which were attended by a record number of interested users. For many weeks after the events, people continued to post reviews and comments on the REDMOND workshops.
In the UK and Spain, REDMOND launched the new European multicookers. Sylvian Hochart, SAGEMCOM project manager and REDMOND representative in Europe told reporters, “The REDMOND European multicooker series includes eight models which take into account all the needs a user may have”.