REDMOND took part in the 2014 IFA exhibition in Berlin, one of the largest home appliance and consumer electronic exhibitions in the world. Every year, new technology and trends in the field are presented. IFA guests were among the first to test a smart TV with a curved screen, built-in operating system, 4K technology and internet access. Guests were also able to test smart watches and other unique, remote controlled appliances.
Every year at IFA, REDMOND presents new ideas and developments. In 2013, the company presented the IH300 multicooker with induction heat which generated interest among customers as well as other exhibitors. At the 2014 IFA, the company presented a lineup of models intended for mass sale in the European market: Multicookers M90E/M4502E/4500E, pressure multicookers M110E/PM 4506E, multifunctional breadmaker M1907E, meat grinder 1205-8E and other functional products. In addition to a whole new lineup of products, REDMOND announced a new generation of high-tech appliances which will soon be sold in Europe and around the world.
“Participation in IFA is not only an opportunity to showcase our products to a large audience, but also an effective tool for communicating with international business representatives. With potential partnerships in mind, IFA is an ideal platform for signing strategically important contracts.”
Mirco Drakoni, REDMOND Development Director
European partners especially appreciated the multicookers M90E and M4502E. In addition to demonstrations, a large-scale culinary show was conducted by REDMOND’s chef and was followed with tastings of the multicooker meal which was prepared at the show. The menu consisted of typical German food such as hearty meatballs with tomato sauce, rich pea soup, fried potatoes with bacon and a plum cake.
At the stand, REDMOND displayed two videos. On one screen, they displayed a live broadcast of the master class and on the other monitor a brand video was shown. The master class was successfully visited by more than 1,000 people and countless others watched on the screen as the event unfolded.
The 90th anniversary of the international exhibition was truly a large-scale event. More than 1,500 companies participated and there were more than 240,000 visitors at this year’s event.